From September 6 to September 11, IFA2019 came to Berlin as scheduled. Although year-old exhibitors are similar, they will still show some different colors. This year's IFA exhibition, the most important key word is "color".

Color Revolution

2019 is the time when Bauhaus came into being 100 years ago. Modernist design has come into being for 100 years. Bauhaus doctrine advocates the unity of practical function, concise design and beautiful appearance, which is also the core design concept of modern household appliances and consumer electronics products.

At IFA2019, we saw a breakthrough in the appearance tone of household appliances, not the traditional plain and cold tones such as black, grey, white or natural texture. A number of boldly advertised products began to appear, even the more conservative big brands are following this practice.

At the exhibition, Samsung's picture-frame TV showcased brightens people's eyes. Beautiful purple-red, soft pink, vigorous green, pure milky white began to be applied to the television frame. Besides the traditional spelling quality, Samsung also found a way to redefine television, that is, artistic and popular. The color TV picture frame does not make people feel incompatible, but has the feeling of viewing the large picture frame of the activity, which can be used as the decoration of the living room.

Bosch household appliances also boldly show a color, this year Bosch launched a replacement panel refrigerator, the panel can be "removed" down, and this "picked" is the literal meaning. Red, yellow, green, pink, user favorite patterns, etc., can be replaced. With movable panels, Bosch Home Appliances provides users with more options after purchasing products.

And the products from Mei and Granz are also beautiful "color" meals. This year, Mei tested multi-color small household appliances, such as vermilion, blue, milky white and so on, which added a bright color to the whole exhibition hall. And Granz also applied bright pink, vermilion, light yellow and other colors to the combination of mini household appliances, forming a strong visual impact color.

Samsung's refrigerator products are also "wild" this year. Morandi, yellow-black color collision and natural texture such as ramie texture refrigerator give people comfortable or strong visual feeling, which combines design art with home aesthetics and personality needs. As we all know, Zhu Huchengbi is confused. At present, products including air-ice washing and TV have basically entered a saturation period in the major traditional markets in the world, such as China, Europe, the United States and other major brands are trying their best to stimulate secondary consumption. Industrial design, market segmentation and value proposition are the most important means to stimulate secondary growth. When the form is difficult to change too much, rewarding visual and aesthetic is also a way.

Micro innovation

It is not new for us to install a water filtration system on dishwashers, but it is still rare to use less or no detergent to wash dishes or clothes by alkalinizing water through the filtration system. At IFA2019, European brand Vestel introduced two such products, washing machine and dishwasher. It is known that through the water alkalization system, its products can completely clean clothes or tableware without detergent, thus improving environmental efficiency. If the same design is also suitable for China's national conditions, it will be a double advantage for people with sensitive skin and those who are worried about the residual detergent in tableware, and it will also be more conducive to environmental protection.

Samsung's multi-functional vacuum cleaner has also attracted the attention of China's State Grid reporters. Its special feature is that besides various vacuum components, it also adds a power component capable of mopping the ground with wet cloth. This is probably a point of interest for Asian consumers who like to mop the floor. In the vacuum cleaner product survey conducted by the State Grid of China in August, one of the reasons why some consumers have low efficiency in using vacuum cleaners is that the Chinese prefer mopping the floor, and only the vacuum cleaner always feels not clean enough.

An integrated kitchen package introduced by Bosch at this year's exhibition is probably inspired by the East Asian market such as China, which is a design attempt to feed back to Europe - the integration of kitchens and stoves. The smoke machine is located in the middle of the two sets of electromagnetic stoves. The sinking design is adopted. When the two sides of the stove produce oil fume, the oil fume is absorbed into the central smoke machine at the height of the stove surface. Its advantage is more intensive. However, whether this design can be used for reference in China remains to be verified. Chinese kitchen fumes are heavier and open-fire cooking is preferred, but this idea can be used for reference by domestic brands.