Under the continuous downturn of the kitchen electricity market, thetraditional category of kitchen electricity is suffering from a "mid-life crisis". According to Ovi. com data, from January to June 2019, the total retail sales of household appliances market was 396.8 billion yuan, down 3.2% from the same period last year, while the size of kitchen appliances market was 28.1 billion yuan, down 9.5% from the same period last year.Influenced by the downward trend of overall kitchen electricity, the growth rate of new categories of kitchen electricity has not reached expectations, specifically dishwasher categories.

Data from Oviyun. com show that in January-July this year, the retail sales of dishwashers reached 725,000 units, an increase of 24.9% over the same period last year, and the retail sales reached 3.46 billion yuan, an increase of 24.9% over the same period last year, which is lower than 37.7% according to Zhongyikang data. From January to July this year, the retail sales of dishwashers reached 863,000 units, an increase of 29.6% over the same period last year, down from 34.3% over the same period last year.

The retail sales reached 3.65 billion yuan, an increase of 27.6% over the same perid last year, down from 37.3% over the same period last year.Most enterprises generally reflectthat the external industry environment and other adverse factors do have some ipact on dishwasher category. However, compared with other categories, it is still one of the most potential new categories of kitchen and electrical products.I is worth noting that industry pressures tend to cause enterprises to make comprehensive or certain changes, such as technological innovation, marketing strategy change, strategic policy adjustment and so on.

At present, most brands of dishwashers are integrated products of dishwasher and disinfection. For example, in May, Jiuyang released the desktop dishwasher X3, which also has the functions of dishwasher, disinfection cabinet and cupboard; the beautiful dishwasher X4 also integrates the functions of dishwasher, disinfection, drying and storage; Haier Micro-Steam dishwasher breaks through the 70 washing temperature limit in the industry, and can maintain ultra-hightemperature continuously, with the bactericidal rate as high as 99. As soon as the JWD8-V7 pure dry dishwasher was introduced, it won the recognition of consumers in the fierce market competition.Many enterprises have launched a attle to break through innovation, but there are different opinions on whether his round of innovation can become just the demand of future consumers.In the view of Li Liuwei, Director of Embedded Sales Department of Huadi Stock, dishwasher can replace disinfection cabinet by focusing on washing process and solving long-term bacteriostasis storage at the same time. Ding Tenglong, General Manager of Beijing Department of Kitchen and Heat of the United States, believes that some functions of disinfection cabinets are available in dishwashers. He advises consumers to consider whether they need to wash out the two-in-one product from their home needs and kitchen space. Liu Qingdong, director of business channels of Haier dishwasher, also said that consumers need different products based on different use scenarios. The dishwasher itself is a washer, which may be wet, the sterilizer is dry, and the replacement of the sterilizer by the dishwasher is the trend and direction of the future development of dishwashers. But in the view of Olin Ketshao, director of kitchen and electrical products of Olin, dishwashers, although capable of disinfecting and drying after washing dishes, can not completely replace disinfection cabinets. Li Yongguang, president of Kangbao, also believes that the drying temperature of dishwashers is generally around 70 degrees Celsius, which can not kill bacteria and viruses, and it is not easy to store tableware separately.

Sterilization cabinet can store tableware aseptically, effectively kill common bacteria such as E. coli, Staphylococcus aureus, polio and so on. The sterilization rate can reach 99.9%. It is the best companion of dishwasher. But at the same time, he also recognized that the washout integration machine is the future direction of development, upgrading and replacement of the market space is very broad.